TikTok Marketing Agency Tangier

TikTok is often associated with Gen Z, as it initially gained popularity among younger users. However, it has evolved into a diverse platform that appeals to a wide range of age groups. While a significant portion of TikTok’s user base is still Gen Z and Millennials, it has attracted older users and even businesses. In fact, 37.4% of TikTok’s users are over 30 years old.

TikTok’s content is diverse, from viral dance challenges to educational content and product demonstrations. This diversity allows brands to reach a broad audience beyond just Gen Z. Depending on your target audience and content strategy, TikTok can be an effective platform for engaging users of all ages.

Advertising on TikTok can be advantageous for several reasons. Firstly, TikTok boasts over 1 billion monthly active users worldwide, providing a massive potential audience for your brand. Secondly, its algorithm promotes content virality, making it easier for your ads to reach a broader audience.

TikTok’s user base is also highly engaged, spending an average of 95 minutes on the app daily. This can lead to increased brand exposure and potentially higher conversion rates. Lastly, TikTok provides detailed targeting options, allowing you to reach your ideal audience effectively.

TikTok advertising costs vary widely based on several factors, including your campaign objectives, targeting options, and creative quality. Typically, you can set a daily or lifetime budget for your campaigns, and you’ll be charged based on the type of ad and the interactions it generates (e.g., clicks, views, or engagements).

Costs can range from a minimum spend of £20 per day or £600 per month.

To get a precise estimate, using TikTok’s Ads Manager is essential, where you can set your budget and see estimated reach and engagement metrics based on your targeting preferences.

Our service package includes vital creative assets crucial for optimising your content and TikTok ad campaigns, but naturally, the volume of these assets will depend on the package you select!

We believe that well-crafted creatives are a key ingredient in your TikTok success, and we’re committed to delivering the best quality to propel your business forward on this platform. That’s why we produce creatives in-house and work with content creators and influencers too.

While TikTok advertising can be highly effective, it’s challenging to guarantee that you’ll be viral overnight because campaign success depends on various factors, including ad quality, targeting accuracy, competition, TikTok algorithm and audience engagement. TikTok’s platform provides robust tools for optimising campaigns, but results can still vary.

To improve your chances of success, we work closely with you to create effective campaigns, monitor performance, and make data-driven adjustments to maximise your ROI. We’ll also work with you to set realistic KPIs for your campaigns.

Hiring an agency for TikTok advertising offers several advantages. We have experience and expertise in creating and optimising campaigns, ensuring that your budget is used effectively. We can also provide valuable insights into the platform’s ever-changing trends and audience behaviours. Moreover, we have access to specialised tools and resources that may not be available in-house.

Additionally, outsourcing TikTok advertising allows your team to focus on core business activities while leaving the intricacies of campaign management to us! It can save you time, reduce potential learning curves, and help you achieve better results.

You don’t need to have followers to advertise on TikTok. TikTok advertising allows you to reach a broad audience, and many successful TikTok advertising campaigns are designed to target users who have not yet engaged with your brand. TikTok’s advertising platform leverages its extensive user data and targeting options to connect your ads with relevant users, regardless of your follower count.

Whether TikTok advertising is suitable for your business depends on your target audience, industry, and marketing goals. Generally, TikTok works for brands with products under £100 AOV. However, we have seen a lot of success with a brand that has an AOV of £1000+, so it’s not always the rule.

To determine if TikTok advertising is a good fit, it’s best to schedule a call and have a chat with us!

TikTok Shop can be a valuable asset for your business. TikTok, with its massive user base, offers a unique and highly engaging platform to connect with potential customers.

Incorporating TikTok Shop into your marketing strategy can help your business tap into a rapidly growing platform, connect with a younger demographic, and ultimately boost sales. It’s a valuable tool for businesses looking to stay competitive and engaging but remember, you need to earn their trust first before you can gain those sales!